By Jamelle Lindo
•
November 20, 2024
Assertiveness is often misunderstood. It’s not about being aggressive or demanding—it’s about expressing your thoughts, feelings, and needs clearly and respectfully while considering others’ perspectives. For leaders, assertiveness is a critical skill that drives effective communication, decision-making, and the ability to inspire trust and respect within teams. Here are three tips on how to apply assertiveness effectively and what it looks like in real-world leadership situations. 1. Be Clear and Direct While Remaining Respectful Assertiveness is about clarity. Leaders must express themselves in a way that is easy to understand while remaining respectful of others’ feelings and perspectives. Best Practice: Use "I" statements to express your thoughts and needs without sounding accusatory. For example, say, “I believe we should allocate more resources to this project,” rather than, “You’re not prioritizing this project enough.” Situational Example: During a meeting, two departments are vying for the same budget. An assertive leader states, “I appreciate both perspectives. Based on our goals, I believe Department A’s project aligns more closely with our strategy. Let’s explore other funding options for Department B.” 2. Say “No” When Necessary Many leaders struggle with saying “no” because they want to support their teams or avoid conflict. However, assertiveness means recognizing when to decline in a way that preserves relationships. Best Practice: Be firm but empathetic. Provide a clear reason and offer alternatives when possible. Situational Example: A team member asks for additional resources for a low-priority project. An assertive leader might respond, “I understand this project is important to you, but our current focus is on the product launch. Let’s revisit this request after we meet our deadline.” 3. Address Issues Directly Avoiding difficult conversations can lead to unresolved conflicts and resentment. Assertive leaders confront issues promptly and constructively. Best Practice: Focus on behavior, not the person, and frame the conversation around solutions. For example, instead of saying, “You’re always late with reports,” say, “I’ve noticed the reports have been delayed. Let’s discuss how we can ensure they’re submitted on time.” Situational Example: A team member consistently misses deadlines. An assertive leader addresses the issue by saying, “Your recent delays are affecting the team’s workflow. Can we talk about what’s causing the delays and how I can support you to meet deadlines moving forward?” Why Assertiveness Is a Leadership Superpower Assertiveness isn’t about overpowering others—it’s about finding the balance between confidence and consideration. Leaders who practice assertiveness build trust, foster open communication, and encourage accountability across their teams. According to research published in the Journal of Organizational Behavior, leaders who exhibit assertiveness are perceived as more effective because they inspire respect while maintaining positive relationships. Take the First Step Today: Identify one situation where you’ve hesitated to speak up or set boundaries. Practice being assertive in that scenario, and observe how it positively impacts your interactions. Leadership requires clarity and courage—and assertiveness is the bridge that connects the two. Embrace it, and watch your influence and impact soar.